So, on the 1st May our company took on a new identity. We had previously traded with two identities, Droitwich Print and Spa Display. Last week we became The Droitwich Sign and Print Co.
We did this for two reasons. Firstly we wanted to make it easier for our clients to understand who we are and what we do. We felt it important that our branding reflected the truly huge variety of the products and services that we have to offer.
Just as importantly though, we felt it would help us all internally recognise that despite our specialisms, we are part of one team, with one set of objectives pulling in the same direction.
The process took some time but the great thing about it was that everyone here took part in the discussions and had something to add to the process of getting where we have got to. We are proud of the fact that we did this ourselves and we have had many complimentary comments about the re-brand, everyone loves our new business cards and the van has gone down a storm!